夯实文化软实力 积极履责显担当 | 华鑫证券总经理陈海东：文化铸魂科技擎旗，打造华鑫特色核心竞争力

Core Viewpoint - The article emphasizes the importance of strengthening cultural soft power in the securities industry, showcasing how companies like Huaxin Securities are integrating Chinese financial culture into their operations to support high-quality development and fulfill social responsibilities [1]. Group 1: Cultural and Strategic Alignment - Huaxin Securities adheres to the principle of "benefit and righteousness coexist," aligning its business development with national strategies, particularly in technology finance, green finance, and digital finance [2]. - The company has successfully launched the first technology property ABS project in China, raising 266 million yuan for 32 high-tech enterprises, supporting 88 technology property transactions [2]. - In green finance, Huaxin Securities issued an 800 million yuan green ABS, covering projects in solar power, waste treatment, and green transportation, expected to reduce CO2 emissions by 501.95 tons annually [2]. Group 2: Compliance and Trust Building - The company emphasizes "integrity as gold," embedding this principle throughout governance, customer service, and operations to build a trust-centered financial service system [4]. - Huaxin Securities has implemented a customer suitability management system through its "Xin Wealth" platform, ensuring objective investment advice and rigorous risk assessments [4]. - The company has developed an intelligent management system that automates permission matching and risk monitoring, enhancing operational compliance and risk management [5]. Group 3: Inclusive Finance and Intelligent Services - Huaxin Securities focuses on "finance for the people," enhancing financial accessibility through intelligent services and investor education [6]. - The company launched the "Smart ETF" service channel, increasing ETF trading penetration from 3.5% to 4.2% within a year, significantly lowering investment barriers [6]. - As a co-underwriter, Huaxin Securities issued a 300 million yuan bond linked to low-carbon transformation, achieving a record low interest rate for similar bonds in the Northwest region [6]. Group 4: Risk Management Framework - The company adopts a comprehensive risk management approach, respecting market rules and legal boundaries while ensuring prudent decision-making [7]. - Huaxin Securities utilizes its proprietary "Xinghe" big data risk control platform for real-time monitoring across all business lines, enhancing early identification and intervention of risk events [7]. - The integration of risk control mechanisms into business processes through digital means has improved the speed and efficiency of risk response [7]. Group 5: Cultural Integration and Political Alignment - The leadership of the Party is highlighted as a guiding principle, ensuring that the company's development aligns with the correct political direction and public interests [8]. - Huaxin Securities integrates Party building into cultural cultivation and business development, promoting a model of "Party building + business" [8]. - The company aims to deepen its cultural foundation and enhance the political and public nature of financial services, contributing to the modernization of China [8].