京东健康与健合集团升级战略合作

Core Viewpoint - JD Health and H&H Group have signed a strategic cooperation agreement to deepen their collaboration over the next three years, aiming for a combined business target of 10 billion [2][7]. Group 1: Partnership Development - The partnership marks an upgrade to a comprehensive and in-depth strategic relationship after ten years of close cooperation [2][7]. - Since their first collaboration in 2015, JD Health and H&H Group have worked together for a decade [4][9]. Group 2: Product and Marketing Initiatives - In 2025, H&H Group's key products, including Swisse high-purity fish oil and Biostime super probiotics, will be launched exclusively on JD Health [4][9]. - The two companies have collaborated on significant marketing initiatives, including sponsoring the popular variety show "Flowers and Youth: Together Season" and creating the "Ace Super Product Day" marketing IP [4][9]. Group 3: Future Collaboration Focus - In 2026, the partnership will focus on four key areas: products, marketing, user experience, and mechanisms, with increased resource investment to achieve new growth breakthroughs [4][9]. - Future collaboration will enhance supply chain efficiency, user health management, and data-driven innovation, leveraging JD Health's integrated sales and supply chain capabilities [5][9]. Group 4: Strategic Goals and Vision - JD Health aims to provide more precise and personalized health solutions for families, supporting the long-term sustainable development of H&H Group's diverse nutrition product lines [5][9]. - H&H Group's CEO expressed that JD Health is one of their most important partners in the Chinese market, emphasizing the integration of global quality nutrition resources with JD Health's digital technology and user insights [5][9]. - JD Health's CEO stated the intention to deepen strategic collaboration across all channels and links, aiming for reliable and scientifically professional nutrition health services to reach more families [5][9].