Group 1 - BC.GAME adopted a "double-track" approach to sports sponsorship at the 2025 Abu Dhabi T10 League, partnering with both the league and the Deccan Gladiators team [1][4] - The league partnership included digital advertising, broadcast presence, and in-stadium visibility, aimed at engaging younger audiences through esports-inspired activations [2][3] - The team partnership with Deccan Gladiators featured a new playing kit with BC.GAME branding, enhancing fan engagement through behind-the-scenes content and community building [4][5] Group 2 - The 2025 T10 season emphasized the importance of real-time content and interactive engagement, appealing to digital-native audiences [6] - The season was highlighted as the biggest in terms of global impact, showcasing the evolution of modern sports entertainment through technology and content [6]
BC.GAME goes double-track: partnering with Abu Dhabi T10 and Deccan Gladiators to deliver a digital-first cricket spectacle
Prnewswire·2025-12-25 03:03