降价66%！国产带状疱疹疫苗大降价，进口疫苗“买一送一” 爸妈为什么还在纠结？

Core Viewpoint - The price of the varicella-zoster virus vaccine produced by Changchun Baike Biotechnology Co., Ltd. has been reduced by approximately 66%, from 1375 yuan to 464 yuan per dose, aiming to increase vaccination rates among the elderly population [1][4]. Company Summary - Changchun Baike Biotechnology is the only domestic company with a varicella-zoster vaccine currently on the market, and its stock price is 19.19 yuan with a market capitalization of 7.938 billion yuan [1]. - The company reported a significant decline in revenue, with a 53.8% year-on-year decrease to 470 million yuan in the first three quarters, and a net loss of 160 million yuan, primarily due to product returns and price reductions [10][11]. - The company has initiated a discount pricing strategy to enhance public awareness and accessibility of the vaccine, aiming to improve market penetration and correct misconceptions about the disease [11]. Industry Summary - The varicella-zoster vaccine market in China is still in its early stages, having transitioned from a nascent phase (2019-2022) to a growth phase in 2023 with the introduction of domestic vaccines [4]. - The market currently has low penetration rates, with vaccination rates for the varicella-zoster vaccine among the target population being less than 1% [7]. - The competitive landscape is not yet clearly defined, with few domestic players involved, including Baike Biotechnology and others [10]. - The imported vaccine "Shingrix" has also been active in the market, offering promotions such as "buy one, get one free," but remains significantly more expensive than the newly priced domestic vaccine [4][5].