贾国龙最新发声：不应和顾客硬刚 降价菜品不会再涨价

Core Insights - The founder of Xibei, Jia Guolong, reflects on the recent turmoil and acknowledges the need for better customer engagement and responsiveness [1][3] - Xibei has made significant changes to its menu and pricing strategy in response to customer feedback, including a nearly 20% price reduction on over 30 dishes [1][4] - The company aims to transition towards a "family-friendly restaurant" model, focusing on children's meals and enhancing service quality [2][4] Group 1: Company Response to Customer Feedback - Jia Guolong admits to past mistakes in handling customer relations and emphasizes the importance of listening to customer opinions moving forward [1][3] - In response to demands for freshly prepared dishes, Xibei has adjusted its operations to allow more in-store preparation while maintaining a central kitchen for safety and management reasons [1][3] Group 2: Pricing and Cost Management - Starting in October, Xibei reduced the average customer price from 92 yuan to 75 yuan, committing to keeping these prices stable in the long term [1][4] - The company has also increased wages for frontline staff by an average of 500 yuan during the recent turmoil, indicating a focus on employee welfare [4] Group 3: Future Business Strategy - Xibei plans to slow down its expansion and focus on stabilizing its existing 300+ stores, aiming for sustainable growth rather than rapid scaling [2][4] - The company sees potential for Chinese cuisine to develop globally, similar to other successful brands, and is exploring new business models that prioritize staff engagement and customer experience [2][4]