顺丰退出抖音电商退货业务 京东与三通一达能否接得住?
Xi Niu Cai Jing·2025-12-25 05:21

Group 1 - SF Express has terminated its return logistics cooperation with Douyin E-commerce, which has raised significant industry attention. The termination is attributed to the natural expiration of the contract and is considered a normal business practice [2] - During the partnership, SF Express's high-end service capabilities matched Douyin's stringent service quality requirements. However, as the collaboration progressed, the core demands of both parties began to diverge [2] - SF Express's revenue for Q3 2025 reached 78.4 billion yuan, reflecting an 8.2% year-on-year increase, while its net profit attributable to shareholders decreased by 8.53%, indicating a typical scenario of revenue growth without profit increase [2] Group 2 - Douyin's growing e-commerce scale has led to increased sensitivity to costs, prompting the platform to optimize return logistics costs, which contrasts with SF Express's recent "gain plan" aimed at improving overall profit margins and strictly selecting clients [2] - The transition of return logistics to companies like JD Logistics and other express delivery firms presents challenges, as these companies must adapt to the high service and timeliness requirements of Douyin's return business [3] - The shift in logistics providers may lead to longer pickup times and inconsistent service quality for consumers accustomed to SF Express's efficiency, particularly affecting the response speed in lower-tier markets [3][4] Group 3 - For Douyin merchants, failure to establish collective procurement agreements with new carriers may result in increased return shipping costs, while service discrepancies among different couriers could lead to delays and package damage [4] - The reshuffling of logistics providers is expected to accelerate upgrades in the reverse logistics industry regarding service standardization and cost optimization, but the ability of new carriers to meet the dual expectations of platforms and users remains to be seen [5]