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Group 1 - Tim Cook, CEO of Apple, purchased 50,000 shares of Nike at an average price of $58.97 per share, totaling approximately $2.95 million [1] - Following the transaction, Cook's total holdings in Nike increased to 105,480 shares, with a market value exceeding $6.04 million based on the closing price on December 23 [1] - Cook has been a member of Nike's board since 2005 and currently serves as the lead independent director [1] Group 2 - Nike reported revenue of $12.4 billion for the second fiscal quarter ending November 30, 2025, reflecting a 1% year-over-year increase, but net profit decreased by 32% [2] - Revenue from Greater China declined by 17% to $1.7 billion [2] - Nike's CEO, Elliott Hill, stated the company is in the "middle stage" of recovery and will continue to focus on its "Win Now" strategy [2] Group 3 - Following the news of Cook's stock purchase, Nike's stock price rose by 4.66% to $60.00, with a total market capitalization of $88.7 billion [3] - Analysts interpreted Cook's purchase as a significant endorsement of Nike's strategic direction under CEO Elliott Hill [3] - UBS survey data indicated strong consumer intent to purchase athletic apparel in the next 12 months, particularly for high-quality products [3]