Huan Qiu Wang·2025-12-25 06:21Group 1 - China Eastern Airlines (CEA) was awarded the "2025 Annual Excellent Public Relations Case" for its initiative "Walking into the Border Areas" which builds cross-cultural communication bridges through micro-narratives [1] - CEA has been optimizing its flight network, leveraging Kunming as a unique aviation hub in Southwest China, and increasing flight frequency to destinations like Lincang, Cangyuan, and Shangri-La to support local industry transformation and tourism development [3] - The airline has hosted the "Walking into the Border Areas - The Colorful Yunnan from an Outside Perspective" event for two consecutive years, showcasing the happiness of people in the border regions and making themes like "border revitalization" and "ethnic unity" more relatable and impactful in international discourse [3] Group 2 - CEA is enhancing its aviation connectivity in border regions by establishing branches in Northeast and Xinjiang, aligning with its strategic direction of flying to distant, international, and emerging markets [4] - The airline aims to construct an "aerial bridge" that supports China's modernization efforts, using its flight services to present a strong, united, and vibrant image of contemporary China’s border areas [4] - Through the "Aviation+" narrative system, CEA connects flights with broader storytelling to illustrate a credible, lovable, and respectable image of China to the world [4]