海南产经观察：当非遗“老爸茶”入驻五星级酒店

Core Viewpoint - The integration of the intangible cultural heritage "Old Dad Tea" into the five-star Hainan Junhua Haijing Hotel represents an innovative attempt to blend high-end hospitality with local culture, marking a strategic transformation towards "cultural + quality experience" [1][5]. Group 1: Cultural Integration - "Old Dad Tea" is a unique tea culture in Hainan, named after the local term for elders, and was included in the sixth batch of provincial intangible cultural heritage representative projects in 2024 [1]. - The project aims to recreate the early gathering and discussion scenes of overseas Chinese, providing a space for cultural exchange and culinary experience [5]. - The hotel has transformed its traditional all-day dining restaurant into a cultural experience space, emphasizing local culinary traditions and modern health concepts [7]. Group 2: Business Impact - Since its opening on November 1, the "Old Dad Tea" project has attracted an average of over 500 visitors daily, with over 95% being local residents and tourists, indicating strong community engagement [4]. - The hotel has been recognized as the first "Chinese National Brand Hotel" in Hainan, enhancing its reputation and cultural significance [5]. - The unique environment of the hotel provides a relaxed setting for business meetings, which is seen as beneficial for fostering closer relationships [4]. Group 3: Market Positioning - The hotel aims to differentiate itself in a competitive market by deeply exploring local culture and creating unique experiences, which is crucial in an increasingly homogenized hospitality industry [7]. - The introduction of creative tea snacks like "Hainan Pizza" and "Hainan Fried Dumpling Burger" reflects a blend of traditional flavors with modern dietary trends [7]. - The project not only enhances the hotel's cultural offerings but also represents a broader dialogue between tradition and modernity, local and international influences, and culture and commerce [7].