Zhong Jin Zai Xian·2025-12-25 06:52Core Insights - The article highlights the successful performance of JD's subsidiary, JD Jia Bao, in the Hong Kong hairy crab market, achieving sales of over 190,000 crabs during the 2025 consumption season, surpassing the total import volume for 2024 and establishing itself as the largest retailer in this market [1][3]. Group 1: Sales Performance - JD Jia Bao's sales of hairy crabs exceeded 190,000 units, significantly outperforming the total import volume for Hong Kong in 2024 [1][3]. - The company plans to launch an 80% discount promotion from December 25 to 27, featuring various products to reward Hong Kong consumers [1][9]. Group 2: Supply Chain and Product Quality - Following the acquisition of Hong Kong Jia Bao Supermarket, JD has rapidly integrated operations, introducing over a hundred selected products from its supply chain [3]. - The company has established a direct supply chain from Jiangsu to Hong Kong, ensuring fresh delivery within 12 hours and maintaining quality through a comprehensive cold chain system [5][7]. Group 3: Consumer Trust and Pricing Strategy - JD Jia Bao has implemented a full-chain quality control system to meet Hong Kong's strict food safety standards, including multiple inspections and traceability for each crab [7]. - The direct sourcing model has reduced costs by approximately 20% compared to traditional channels, making high-quality hairy crabs more accessible to consumers [7]. Group 4: Future Plans and Market Impact - The success of the hairy crab sales is seen as a starting point, with plans to introduce over ten new high-quality fruit products to enhance consumer offerings [9]. - The initiative aims to create a long-term, convenient access to quality goods from mainland China for Hong Kong residents, contributing to the integration of the Guangdong-Hong Kong-Macao Greater Bay Area's consumer market [9].