Xin Lang Cai Jing·2025-12-25 06:51Core Viewpoint - The recent departure of Zhang Xiao, president of the second product line at Li Auto, is speculated to be linked to the poor sales performance of the Li Auto i8, with no official response from the company as of the report's publication [1][2]. Group 1: Company Leadership Changes - Zhang Xiao, an early employee of Li Auto, joined the company in May 2016 as a vehicle product manager and previously worked at BMW MINI in product planning and development [2]. - Following Zhang's departure, the second product line he managed will be merged with the first product line, which will now be overseen by the original first product line president, Tang Jing [2]. Group 2: Product Line Structure - Li Auto categorizes its vehicle offerings into three product lines based on price: - The first product line includes models priced above 400,000 yuan, such as MEGA and L9, managed by Tang Jing [2]. - The second product line covers models priced between 300,000 to 400,000 yuan, including L8, L7, and i8, previously managed by Zhang Xiao [2]. - The third product line consists of models priced below 300,000 yuan, including L6 and i6, managed by Li Xinyang [2]. Group 3: Product Performance - The Li Auto i8, the company's first pure electric SUV and second electric model, was launched in July this year and is positioned as a six-seat mid-to-large electric SUV [2]. - The i8 has faced several controversies since its launch, including a collision with a truck, disputes over configuration versions, and public disagreements with NIO [2].