Core Insights - The conversation features Liu Jingkang, founder of Insta360, discussing the company's marketing strategies and product development experiences [1][2] - Liu highlights that the success of Insta360 is largely attributed to the Insta360 ONE product [1][2] Group 1: Marketing Strategies - Liu mentions that Insta360 has taken inspiration from GoPro's approach of using user-generated content for product promotion [1][2] Group 2: Product Development Challenges - Liu reflects on a past experience with a modular camera launched in early 2020, which aimed to combine features of both panoramic and traditional action cameras [1][2] - He acknowledges that the rush to release the product at CES led to several reliability issues, including connection stability and fogging problems upon launch [1][2] - The key lesson learned from this experience is the importance of not hastily bringing products to market [1][2]
影石刘靖康谈品控问题教训：不要急于把产品推向市场
Xin Lang Cai Jing·2025-12-25 06:57