影石刘靖康复盘早期创业失败：做社交网站认知仅停留在“产品好就可以”，忽视运营致用户流失

Core Insights - Liu Jingkang, founder of Insta360, shared his entrepreneurial journey during an interview on December 25, highlighting the creation of a social website called Tag me while in university [1][3] Group 1: Company Background - Liu Jingkang founded Tag me to facilitate connections among students at Nanjing University, where the gender ratio was approximately 1:1 but varied significantly across different departments [1][3] - The platform allowed users to assign tags to themselves and engage in video chats based on shared interests, incorporating unique interaction features to reduce social anxiety [1][3] Group 2: Product Features - Tag me utilized a heavy mosaic effect on users' video feeds to lower psychological barriers, gradually revealing clearer images as the conversation progressed [1][3] - A protective mechanism was implemented where female users could choose to remain blurred, while male users were required to reveal their identities [1][3] Group 3: Challenges and Learnings - Liu Jingkang acknowledged that the failure to sustain the platform stemmed from a lack of understanding of operational needs, such as user acquisition and engagement strategies, beyond just having a good product [1][3]