河南规划打造黄河古都群世界级旅游目的地

Core Viewpoint - The Henan provincial government has released a plan to develop the Yellow River Ancient Capital Group into a world-class tourist destination by 2035, focusing on cities like Zhengzhou, Kaifeng, Luoyang, and Anyang, with the aim of making the Yellow River cultural tourism belt in Henan an international premium travel route [1][4]. Group 1: Planning Scope - The planning area includes Zhengzhou, Kaifeng, Luoyang, and Anyang, extending to regions such as Sanmenxia, Jiaozuo, Xinxiang, Hebi, Shangqiu, Puyang, and the Jiyuan Demonstration Zone, covering a total area of approximately 36,500 square kilometers [2]. Group 2: Branding and Marketing - The plan aims to establish an international tourism brand with the slogan "The Ancient Capital Group of China by the Yellow River—Only in Henan," creating a narrative system that showcases the Yellow River Ancient Capital Group and Chinese historical culture to the world [2]. - Each city has a specific branding: Zhengzhou as "The Center of the World, Capital of Kung Fu," Kaifeng as "The Ancient Capital of Suspended River, Dream of Tokyo," Luoyang as "The Ancient Capital of a Thousand Years, City of Peonies," and Anyang as "The City of Chinese Characters, The Land of Yin and Shang" [2]. Group 3: Targeted Market Strategies - The plan includes tailored strategies for different market segments, such as creating heritage tours for overseas Chinese, scenic and cultural tours for the Asian market, and Kung Fu training and traditional Chinese medicine experiences for intercontinental markets, ensuring a unique product offering for each area [2]. Group 4: Infrastructure and Services - The plan proposes to optimize the international flight network by increasing direct flights from Zhengzhou to major source markets in East Asia, South Asia, and Central Europe, and planning new routes to North America, Eastern Europe, and the Middle East [4]. - It emphasizes enhancing international reception and information services, establishing check-in points at major tourist sites, and providing diverse payment options to create a convenient and comfortable international consumption environment for overseas tourists [4]. Group 5: Future Goals - By 2035, the goal is to fully establish the Yellow River Ancient Capital Group as a world-class tourist destination, with over 3 million international visitors annually and total tourism revenue exceeding 50 billion yuan [4].