广东汽配仍在加速拓展美国市场

Core Insights - North America, particularly the United States, is one of the largest automotive parts markets globally, with Guangdong automotive parts manufacturers accelerating their expansion into this market despite geopolitical uncertainties and tariffs [1][3] Group 1: Market Growth and Trends - The U.S. automotive parts market has seen over a twofold growth this year, driven by a relatively small initial business volume and a shift of some sellers away due to tariffs, while demand remains strong [1] - The North American online automotive parts market is projected to reach $45 billion by 2025, with significant growth in high-value components such as engine assemblies, which have seen a fivefold increase in sales [2][8] - The average age of vehicles in the U.S. has reached 12.8 years, with approximately 29.3% of vehicles over 16 years old, creating a substantial demand for aftermarket parts [3][4] Group 2: E-commerce and Consumer Behavior - The shift from offline to online purchasing is a key driver of growth, particularly for categories that were previously dominated by offline sales, such as heavy parts [2][4] - The online penetration rate for automotive parts in the U.S. is only about 15%, indicating significant room for growth as older vehicle owners seek easier access to parts [3][4] - Consumers are increasingly looking for cost-effective solutions, leading to a trend of purchasing individual parts rather than complete sets [4] Group 3: Supply Chain and Logistics - The logistics of delivering heavy parts, such as tires, has been a challenge, but improvements in cross-border e-commerce logistics are expected to enhance delivery capabilities [6][7] - The use of overseas warehouses is crucial for local fulfillment, providing resilience against risks associated with changing tax policies on small packages [7] - The complexity of U.S. logistics requires careful inventory management to balance costs and delivery times, particularly for bulky automotive parts [7] Group 4: Brand Development and Innovation - Companies are focusing on brand development to capture consumer mindshare, with innovative features being added to traditional automotive products to differentiate them in the market [5][10] - The electric vehicle market is expected to create new demand for parts, with over 1 million electric vehicles sold annually in the U.S. since 2022 [8][10] - The acquisition of Caramel by eBay aims to streamline the vehicle buying process, potentially increasing the demand for parts as the platform expands its offerings [10]