中国皮具箱包博物馆暨狮岭皮具品牌优选店正式揭牌

Core Viewpoint - The establishment of the China Leather Luggage Museum and the "Lion Ridge Leather" brand selection store marks a significant transition for Lion Ridge from "scale expansion" to "quality enhancement and brand leadership" in the leather goods industry [1]. Group 1: Museum - The newly opened China Leather Luggage Museum serves as a cultural landmark, showcasing the history of the luggage industry and the local heritage of Lion Ridge, which has evolved from producing 300 bags 50 years ago to over 700 million bags annually [2]. - The museum features multiple exhibition areas, including a history zone, craftsmanship zone, designer area, and Lion Ridge honor zone, displaying nearly 300 valuable artifacts and providing an immersive experience for visitors [2]. Group 2: Brand Selection Store - The "Lion Ridge Leather" brand selection store aims to reshape the reputation of local manufacturing and achieve "dual empowerment" between regional and individual brands [3]. - The store features nearly 20 local brands, with all products undergoing strict quality selection by the China Inspection and Quarantine Company, ensuring consumer confidence in product quality [3]. Group 3: Future Vision - The dual launch of the museum and selection store is seen as a critical first step in establishing a new development framework based on industry and brand, with plans for the government to enhance the business environment and support brand cultivation [4]. - The goal is to create a model for traditional manufacturing transformation and upgrade, aiming for Lion Ridge to become a globally recognized center for leather design [4].