国货美妆品质进阶：传奇今生两款产品分获“粤妆甄品”“粤妆名品”认证

Core Insights - The article highlights the increasing competition in the domestic beauty market, emphasizing that product quality and market reputation are essential for brand development. The brand Legend of Today has achieved recognition through two significant certifications in Guangdong Province, showcasing its safety control and comprehensive market competitiveness [1][13]. Group 1: Certifications Overview - Legend of Today has received two certifications: "Yue Cosmetics Genuine Products" and "Yue Cosmetics Famous Products," which together provide a comprehensive assessment of product quality and market impact [3][9]. - The "Yue Cosmetics Genuine Products" certification focuses on product safety, efficacy, and quality, requiring companies to have complete production qualifications and a good compliance record over the past two years, including unannounced inspections [6]. - The "Yue Cosmetics Famous Products" certification, guided by the Guangdong Provincial Department of Industry and Information Technology, emphasizes market influence and consumer recognition, identifying products with significant popularity and strength [9]. Group 2: Long-term Investment and Systematic Support - Legend of Today, established in 2004, attributes its recent certifications to a long-term commitment to systematic product development, including a comprehensive quality management system at its production facility [11]. - The brand has invested in self-production capabilities to ensure stable product quality, with its factory recognized as a "High-tech Enterprise" [11]. - The longevity and market acceptance of its products, such as the "three-in-one" lipstick and the innovative floral essence, demonstrate the brand's commitment to quality and innovation [11]. Group 3: Industry Trends and Future Outlook - The establishment of certification systems like "Yue Cosmetics Genuine Products" and "Yue Cosmetics Famous Products" signifies a shift in the beauty industry towards high-quality development, moving away from extensive growth models [14]. - These certifications serve as benchmarks for the industry, reflecting the solid foundations of brands like Legend of Today and providing clear guidelines for safety and market recognition [14]. - The article anticipates that more domestic brands will use certifications as a starting point to return to product fundamentals, aiming for innovation and quality to gain broader respect on the global beauty stage [14].