千万级消费补贴、亿级流量扶持，高德开启年末大促

Core Insights - Alibaba's Gaode has launched a year-end promotion to boost local business sales during the upcoming New Year holiday, investing significant resources in traffic support and consumer subsidies [1][4] - The promotion will run until January 4, featuring partnerships with various businesses to distribute millions in coupons across multiple local service categories [1][4] Group 1 - The platform will provide substantial traffic support and consumer subsidies, including large discount coupons and cross-scenario promotions to stimulate user spending [1][4] - The promotion includes partnerships with businesses such as Purple Light Garden, Domino's, and Universal Studios, covering a wide range of local services [1] - Users can receive up to 80 yuan in street coupons daily for food-related services during the promotion [1] Group 2 - Gaode aims to convert traffic and subsidies into actual orders and growth for merchants, especially during this peak consumption period [4] - The platform will utilize over a billion in traffic support through various promotional methods to enhance merchant visibility [4] - Gaode has seen rapid growth in its local service ecosystem, with over 400 million users engaging with its new street coupon feature within a month of its launch [4]