山东持续推进研学旅游与文创产业发展

Core Insights - The 2025 Sixth Shandong Province Research Study Tourism Innovation Design Competition and related events were held in Jinan, focusing on enhancing the "Good Guest Shandong" brand and promoting cultural tourism development in a sustainable manner [1][2] - The competitions emphasized themes such as Yellow River culture, intangible cultural heritage, and rural revitalization, showcasing a significant number of entries and participation from various institutions [2] Group 1 - The Shandong Provincial Department of Culture and Tourism aims to deepen the "Good Guest Shandong" research brand and build the "Qilu Cultural +" platform to support policy frameworks for cultural tourism [1] - The event featured a total of over 6,360 entries from 156 provincial schools and 32 external research institutions, highlighting the engagement and interest in the competitions [2] - The competitions resulted in over 30,000 entries across six editions, with more than 1,500 outstanding works, demonstrating the growing quality and scale of the events [2] Group 2 - Notable case studies from the competitions, such as "Red Yimeng Passing the Torch" and "Traveling the 'Central Shandong-Tibet Line'," achieved both social and economic benefits, with some projects generating annual revenues exceeding 100 million [2] - The "Skills Prosper Shandong" 2025 Provincial Research Study Tourism Instructor Skills Competition also saw significant participation, with 329 contestants from 58 provincial schools and 51 industry enterprises [2] - The competitions are positioned as a "testing ground" for innovation in cultural tourism and a "barometer" for industry development, focusing on brand strengthening and talent cultivation [1]