Zheng Quan Shi Bao·2025-12-25 08:29Core Viewpoint - Ctrip Group has signed a marketing cooperation agreement with the Cambodian National Tourism Board to enhance Cambodia's international appeal as a popular tourist destination and attract more Chinese tourists, but the cooperation has not yet started due to recent safety warnings from the Chinese Embassy in Cambodia [1][3]. Group 1: Cooperation Agreement Details - The marketing cooperation agreement was signed on September 1, 2023, and is set to run from September 1, 2025, to March 31, 2026, with the intention to launch advertising content after Cambodia's visa-free policy for Chinese tourists [3]. - Ctrip has stated that the cooperation does not involve any data collaboration and there is no risk of user privacy information leakage [3][4]. Group 2: Safety Concerns and Responses - The Chinese Embassy in Cambodia has issued multiple safety warnings since December 8, urging Chinese citizens near the Cambodia-Thailand border to enhance safety precautions due to recent incidents, including a Chinese citizen being injured by border conflict [3]. - Ctrip has paused the planned advertising actions in response to the embassy's safety reminders and has submitted the cooperation agreement for verification by relevant authorities [3]. Group 3: Data Security Measures - Ctrip emphasizes its commitment to data and information security, having received multiple authoritative recognitions, including ISO 27001 and ISO 27701 certifications, as well as other security assessments [4]. - The company undergoes annual network data security risk assessments, with the latest completed in October 2025 [4].