Core Insights - The 2025 China International Tourism Trade Fair has officially opened in Hainan, marking the first national-level high-profile international exhibition since the full closure of the Hainan Free Trade Port, attracting representatives from over 100 countries and regions to explore new opportunities in the cultural tourism industry [1] - Shenzhou Car Rental launched an autonomous driving tourism ecological solution during the fair, highlighting its L4 level autonomous driving service along the eastern route of Hainan's circular tourism highway as a key innovation in smart tourism [1] Group 1: Event Overview - The fair features a "Sunshine Hainan Exhibition Area" covering over 12,000 square meters, showcasing Hainan's rich tourism resources and signaling its development as a "more open, convenient, and attractive world-class tourist destination" post-closure [1] - The event integrates all 18 cities and counties of Hainan into six major themed tourism routes, emphasizing the deep integration of cultural tourism and technology [1] Group 2: Autonomous Driving Initiative - Shenzhou Car Rental has established the world's first L4 level autonomous driving tourism highway service along a 400-kilometer route, connecting popular tourist spots such as Haikou Qilou Old Street and Sanya Tianya Haijiao [2] - The autonomous driving service allows tourists to rent vehicles without the need to focus on driving, enhancing their experience with smart features like customized routes and intelligent tour guides [2] Group 3: Ecosystem Development - The company is launching the "SPACE Z Shenzhou Station" initiative to enhance its service ecosystem, with the first station operational in Hainan's Mulan Bay, offering AI interactive games and fast charging services [3] - Shenzhou Car Rental is upgrading its service points along the route to include not just car rentals but also tourist information stations, transforming the rental transaction into a comprehensive service experience [3] Group 4: Market Impact - The introduction of the smart driving tourism ecosystem is expected to redefine the relationship between people, vehicles, and scenery, making travel itself a significant part of the destination experience [3] - This initiative aligns with the ongoing release of policy dividends from Hainan's Free Trade Port, promoting deeper integration of culture and tourism, and providing an innovative model for the future of the global tourism industry [3]
神州租车亮相2025旅交会 开启海南自贸港智慧旅游新篇
Jing Ji Wang·2025-12-25 08:29