黄金时间·企业：御纯金启动“双品牌战略”

Core Insights - The article discusses the launch of the "Yuchun Gold" brand and its dual-brand strategy aimed at capitalizing on structural opportunities in China's gold and jewelry industry driven by tax policy reforms and consumer upgrades [1][2]. Industry Transformation - The Chinese gold and jewelry industry is entering a critical transformation phase, shifting from scale expansion to a focus on refined, differentiated, and value-driven approaches [2][3]. - The new tax policies are reshaping competitive rules and consumer preferences, with high-end consumers increasingly valuing cultural significance, craftsmanship, emotional value, and brand recognition over traditional investment attributes [2]. Dual-Brand Strategy - Yuchun Gold has launched a new high-end brand line "Yuchun," which will work in synergy with its existing mass-market brand "Yuchun Gold," aiming for comprehensive market coverage [5]. - The "Yuchun" brand targets high-net-worth individuals with a focus on "ancient method high-end gold," blending traditional craftsmanship with modern aesthetics to create culturally significant collectibles [6]. - The existing "Yuchun Gold" brand will continue to cater to the mass market, ensuring a diverse and fashionable product line to maintain market scale and consumer base [6]. Cultural Integration - Gold is positioned as a cultural carrier that transcends civilizations, evolving from a mere precious metal to a medium of cultural identity, artistic appreciation, and emotional expression [7]. - Yuchun Gold aims to lead the industry towards higher value dimensions through a dual-brand matrix, fostering collaboration with partners to promote sustainable and high-quality development in the gold sector [7].