“中国线上消费品牌指数”同比继续增长，女装、运动户外等行业品质升级加速

Core Insights - The latest quarterly "China Online Consumption Brand Index" (CBI) indicates a continued preference for brand goods among online consumers, with a CBI score of 62.65, reflecting a year-on-year increase of 0.92% [1] - DJI and Pop Mart have shown rapid growth, with DJI entering the top 10 of the "Global Brand China Online 500" list for the first time, ranking 10th, while Pop Mart ranks 12th [1] Industry Performance - The CBI index has shown significant growth in sectors such as women's clothing, 3C electronics, daily beauty products, outdoor sports, pet supplies, men's clothing, and home furnishings, indicating a heightened consumer focus on quality and brand [4] - The women's clothing sector saw a notable increase of over 5 points in its index, suggesting a rapid upgrade in brand and quality, driven by Taobao's support for original clothing brands [4] - The food and trendy toy sectors experienced a year-on-year decline in their CBI scores, attributed to cyclical fluctuations and policy constraints affecting the high-end liquor market [5] Brand Rankings - The top five brands in the "Global Brand China Online 500" list remain consistent with Apple, Xiaomi, Midea, Huawei, and Haier [6] - Brands like DJI and Pop Mart have risen significantly in rankings due to innovative product offerings and strong consumer engagement, with DJI entering the top 10 and Pop Mart achieving a new high at 12th place [8] Consumer Behavior Trends - Seasonal demand and product innovation are key drivers for brand ranking improvements, with brands like DJI enhancing user experience through differentiated product features [8] - The CBI series emphasizes quality and innovation, aiming to shift the market focus from cost competition to quality and brand differentiation, ultimately enhancing consumer living standards [9]