冰雪热土再“上新”

Core Insights - The article highlights the transformation of Zhangjiakou's Chongli district into a vibrant winter tourism destination, attracting over 800,000 visitors since the start of the 2025-2026 snow season, leveraging "new gameplay, new business formats, and new services" to convert "cold resources" into a "hot economy" [1] New Gameplay - Chongli has introduced diverse skiing experiences, including four new off-piste trails and adventure routes at Taiwu Ski Resort, catering to thrill-seekers [2] - Snow Ru Yi Ski Resort has expanded its offerings to 24 ski trails and launched a 3,000 square meter youth training center with six dedicated trails for ages 6 to 16, promoting a "skiing + research" package [2] - The region now provides comprehensive ice and snow activities for all ages and skill levels, with tailored services for both seasoned skiers and beginners [2][4] New Business Formats - Chongli is innovating by integrating local agricultural products, such as using local bell peppers as coffee containers, enhancing the value of its agricultural output [5] - The area is fostering the integration of primary and tertiary industries, with new business formats like "ice and snow + folk customs," "ice and snow + picking," and "ice and snow + hot springs" emerging [5] - Various ski resorts are collaborating with local agricultural greenhouses to offer picking experiences, creating a seamless connection between skiing and agricultural activities [5] New Services - A new direct bus service from Beijing to Chongli has been launched, facilitating easy access for tourists carrying ski equipment [7] - Transportation services in Chongli have been upgraded to enhance connectivity, including a one-hour direct train from Beijing North Station to Taizicheng Station and new flight routes [7] - Ski resorts are implementing comprehensive service upgrades, including mobile app services for ticket purchases and equipment rentals, and "zero-lift" services to assist visitors with their gear [9]