马年看“非凡之马”、推出专项消费券……上海静安文旅商体展融合跨年

Core Insights - Shanghai's Jing'an District is embracing a vibrant New Year atmosphere with a variety of cultural, tourism, sports, and industrial activities, enhancing the cross-year consumption market [1] Group 1: Cultural and Artistic Events - CITIC Pacific Plaza is hosting a large public art installation titled "This Horse is Not Ordinary," featuring artist Rinceau and the classic steed imagery of Xu Beihong, starting December 30 [3] - The installation incorporates contemporary visual language, transforming traditional ink painting into a modern urban expression [4] Group 2: Interactive Activities and Experiences - PAC Shopping Center has launched a "Warm Winter Town" event with various interactive activities, including a giant tent for tea, music, and workshops, running from December 24 for nine days [4] - On New Year's Day, Jing'an will initiate the "Ride into the New Year" cycling event, encouraging local travel agencies and enthusiasts to create unique travel itineraries and promote them through online and offline experiences [4] Group 3: Night Economy and Consumer Incentives - To stimulate the night economy and enhance year-end consumption, Jing'an District will introduce a special consumption voucher campaign with discounts across various consumer scenarios, including "spend 1000 get 358 off" [5] - The initiative aims to efficiently convert foot traffic into actual spending, supporting the region's economic growth as the New Year approaches [5]