冬季漂流正当时 云南怒江“野水天堂”引客旅居

Core Insights - The Nujiang River is increasingly popular for both professional and recreational rafting, attracting thousands of domestic and international enthusiasts each year from November to April [1][3] - The region is recognized for its unique geographical features and has been dubbed a "paradise for whitewater kayaking" and "holy land of wild water" by enthusiasts [3] - The local government has been promoting various outdoor sports events, including rafting, cycling, and hiking, with the wild water kayaking event being recognized as one of China's top ten sports tourism events [3][4] Tourism and Visitor Trends - In 2023, the Nujiang Prefecture received a total of 8.677 million visitors from January to October, with 17,600 of them being long-term visitors, marking a 53.8% year-on-year increase [3] - The trend of visitors transitioning from "tourists" to "residents" is growing, with individuals like Tang Jianzhong establishing rafting clubs to provide professional training and enhance the local experience [3] Development and Sustainability - The Nujiang Prefecture is focusing on developing a tourism industry centered around education, ecology, and outdoor activities, emphasizing the importance of integrating with nature and promoting sustainable practices [4] - Local authorities are working on improving infrastructure and services to enhance the immersive experience for rafting enthusiasts and promote the beauty of the canyon [4]