善惠客：商业向善破“内卷”，构建共赢新生态

Core Viewpoint - The article emphasizes the importance of addressing "involution" in competition and highlights the role of the platform economy in promoting high-quality development, with a focus on creating a win-win situation for platform enterprises, operators, and workers [2]. Group 1: Company Initiatives - The company,善惠客, aims to break the cycle of "price wars" by implementing a zero-entry fee model, significantly lowering the barriers for merchants to join the platform [3]. - The platform has introduced an innovative "cross-industry revenue-sharing" mechanism, allowing merchants to earn continuous points from user consumption across any alliance merchant, fundamentally alleviating the pressure of low-price competition [3]. -善惠客 has established a "Goodness Rating" system that converts merchants' environmental and public welfare practices into traffic support and subsidies, guiding competition from price to value [3]. Group 2: Consumer Experience - The platform redefines the consumer experience by allowing users to earn points with every purchase, which can be redeemed across stores, donated to charity, or exchanged for services, thus creating lasting value from consumption [4]. - By integrating AI for personalized recommendations and blockchain for data sovereignty, users enjoy tailored services while maintaining control over their data, achieving "smart consumption and continuous benefits" [4]. Group 3: Mechanisms to Address Involution -善惠客 has developed a three-tiered mechanism to systematically address "involution," including a technical mechanism that utilizes Web3.0 blockchain to ensure data rights for merchants and users, breaking the "data tenant" dilemma [5]. - The ecological mechanism promotes the circulation of green points across different scenarios, creating a closed loop of "consumption - points - re-consumption," which fosters industry collaboration and reduces internal consumption [5]. - The value mechanism incorporates environmental and public welfare into the "Goodness Rating," promoting the integration of commercial value and social responsibility, aligning with the central government's emphasis on enhancing corporate social responsibility [6]. Group 4: Future Outlook - The platform plans to expand its network of alliance merchants, focusing on essential sectors such as dining, retail, and agricultural products, while upgrading its technical empowerment system to provide precise marketing and supply chain support [6]. - The company aims to deepen its engagement in public welfare, ensuring that the concept of "business for good" benefits a broader audience and contributes to addressing "involution" in competition and building a unified national market [6]. - Industry observers note that addressing involution is not about suppressing competition but establishing a healthy order where "value creators benefit," positioning善惠客 as a model for transitioning from "involution consumption" to "value co-creation" [6].