不止是进阶，更是底气！星途让中国豪华被世界看见

Core Insights - The article highlights the ambition of Chinese luxury automotive brand, Exeed, to establish itself as a global player in the luxury market, marking a significant shift in perception from cost-effective manufacturing to luxury branding [1][2][10] Group 1: Brand Positioning and Vision - Exeed is positioned as the pinnacle of Chery Group's brand hierarchy, aiming to define itself as a global leader in luxury electric and intelligent vehicles, similar to how Lexus is to Toyota [2][3] - The brand's mission is to create a unique identity with its own values, striving to be the first of its kind rather than a follower [2][3] Group 2: Technological Advancements - Exeed emphasizes the importance of reliable quality as the foundation of luxury, introducing the "Rock Solid 3.0" body structure with 88% high-strength steel and aluminum alloy, and the industry's first 2400MPa hot-formed steel [3][4] - The brand incorporates over 20 intelligent driving assistance features, achieving emergency braking at 135 km/h, and has developed a health-focused cabin with zero harmful emissions [3][4] Group 3: Product Development and Design - Exeed plans to establish a unique luxury design system based on "interstellar exploration aesthetics," with a product matrix that includes the ES series focused on performance and the ET series on luxury [5][6] - The company aims to launch over three new models in the next 10-20 months, showcasing its strong product development capabilities [5][6] Group 4: Brand Culture and User Engagement - Exeed seeks to build a luxury brand recognized globally, focusing on product excellence, cultural identity, and strong user relationships [6][7] - The brand is committed to creating a community of users who co-create and share experiences, enhancing emotional connections with the brand [7][8] Group 5: Global Recognition and Market Strategy - Exeed has achieved over 70 global quality recognitions and 54 safety evaluations, with a presence in over 30 mainstream markets, and has surpassed an average overseas price of 400,000 yuan [9][10] - The brand has successfully penetrated European markets, achieving top sales in countries like Poland and Italy, marking a transition from cost-based exports to high-value exports [9][10]