助力“国潮”涌动：阳光财险护航文化产业高质量发展

Core Viewpoint - The integration of digital technology, finance, and traditional culture is driving the innovative development of Chinese cultural industries, enhancing national confidence and contributing to economic growth [1]. Group 1: Cultural Industry Development - The company is actively promoting the integration of culture, technology, and digitalization to support the development of the cultural industry [1]. - Zhejiang Province is focusing on the revitalization of historical classic industries, with policies set to be implemented in June 2024 to promote innovation and high-quality development [2]. - The company has developed a customized insurance solution called "Zheli Bao" to address the specific needs of Zhejiang's historical classic industries, combining insurance with services [2]. Group 2: Technological Integration - The "Zheli Bao" solution includes a traceability platform based on blockchain technology, allowing consumers to verify the authenticity of products and understand their craftsmanship [2]. - The company provides legal support for intellectual property rights and has introduced intellectual property insurance to cover economic losses due to infringement [2]. Group 3: Risk Management - The company employs big data and IoT technologies to assist the cultural tourism industry in risk reduction management [4]. - A recent industry seminar focused on risk reduction and the protection of cultural heritage, discussing the impact of natural disasters on cultural relics and building safety [4]. - The company has conducted systematic fire safety inspections for hotels in Jiangsu and risk assessments for red tourism sites in Shaanxi, utilizing advanced technologies to enhance safety levels [4]. Group 4: Future Outlook - The company plans to leverage digitalization and integration to seize historical opportunities for deep cooperation between culture and finance, aiming for more precise product design and comprehensive risk management [6].