“预制菜风波”后贾国龙首发声：都是因为冲动，不该硬刚罗永浩

Core Viewpoint - The founder of Xibei, Jia Guolong, acknowledged that the recent controversy surrounding pre-made dishes has had a more significant impact on the company than any previous operational crisis, leading to personal stress and sleeplessness [1][10]. Group 1: Mistakes Acknowledged - Jia identified three major mistakes made during the controversy: 1. Choosing to confront the issue head-on and stating he would rather not do business than not clarify the truth, including a decision to sue Luo Yonghao [2][10]. 2. Opening the kitchen to the public [2][10]. 3. Using the term "internet black society" in a WeChat group chat to respond to industry peers [2][10]. - He emphasized that these errors stemmed from impulsiveness and a long-term neglect of customer feedback [3][11]. Group 2: Customer Engagement and Pricing Strategy - Jia expressed a commitment to listening to customer opinions moving forward, stating that if given a second chance, he would avoid confrontational approaches [7][15]. - Following the controversy, Xibei has reduced its average customer spending to approximately 75 yuan, a decrease of 20% from previous levels, with assurances that prices for already discounted dishes will not increase [7][15]. - The company aims to maintain a balance between cost and quality, positioning itself neither as a low-cost nor a high-end brand, while ensuring customers feel secure and receive value for their money [7][15]. Group 3: Future Plans and Aspirations - Jia indicated that if Xibei cannot survive this crisis, he would not pursue entrepreneurship again, preferring a simpler life [7][15]. - However, if the company overcomes the current challenges, he plans to increase manpower in stores and aims to expand internationally, aspiring to make Xibei a globally influential Chinese restaurant brand [7][15].