Core Insights - Cashmere, once considered an outdated fabric by younger consumers, has now become a symbol of self-investment and personal style [1] - The perception of polyester fiber has shifted dramatically, now associated with negative connotations such as being made from plastic bottles and linked to environmental concerns [2][5] Group 1: Polyester Fiber Characteristics - Polyester fiber, often referred to as "recycled polyester," can indeed be made from plastic bottles, but the more common type is produced from petrochemical sources, offering durability and versatility [3] - The adaptability of polyester allows for the creation of various fabric types, from heavy-duty Oxford cloth to lightweight chiffon, making it a dominant material in the textile market [3] Group 2: Consumer Perception and Market Dynamics - The recent backlash against polyester is partly due to marketing strategies that mislead consumers by rebranding 100% polyester as premium materials, leading to feelings of deception [5] - Changing consumer psychology, influenced by a desire for quality and emotional value in purchases, has heightened sensitivity to the origins and quality of materials, particularly when high prices are involved [6] - The erosion of trust due to misleading marketing practices has negatively impacted the reputation of quality polyester products, despite their inherent value [6]
聚酯纤维被网暴,到底在替谁背黑锅?
Jin Tou Wang·2025-12-25 09:42