Xin Lang Cai Jing·2025-12-25 09:57Group 1 - The core idea of the news is that China Construction Bank's credit card division is actively promoting the "Enjoy Fun Ice and Snow Season" campaign to stimulate the ice and snow economy, aligning with national sports development strategies [1][3] - The campaign utilizes a three-pronged approach: online promotion, offline interaction, and diverse discount activities, aiming to create an immersive ice and snow consumption experience for the public [1][2] - The online strategy includes leveraging popular platforms like Douyin to engage users through creative video challenges, resulting in over 100 million views and participation from 57,000 users within three days [1][2] Group 2 - Offline, the bank has set up brand booths at major ice and snow venues, such as Harbin and Chongli, to enhance consumer engagement through interactive activities and giveaways, bridging online enthusiasm with offline consumption [2] - The bank offers various discounts, such as up to 166 yuan off for purchases at ice skating rinks across multiple cities, and collaborates with leading OTA platforms for ticket discounts, enhancing accessibility to ice and snow activities [2] - The initiative aligns with national policies aimed at boosting domestic demand and enhancing consumer experience, with the bank committed to innovating financial products and services to support the development of the ice and snow economy [3]