中建玖合：从“开发商”到“城市合伙人”的差异化发展路径

Core Viewpoint - The real estate industry is undergoing a transformation towards a new development model that emphasizes quality improvement and structural optimization, moving away from mere expansion [1] Group 1: Industry Trends - The central government has emphasized the need to accelerate the construction of a new real estate development model, focusing on enhancing existing assets and optimizing structures [1] - The market is shifting towards a focus on residential attributes of commercial housing, with an increasing demand for improved living conditions and sustainable development [1] - The "14th Five-Year Plan" period has seen continuous improvement in urban living environments and quality of life in China [1] Group 2: Company Strategy - China State Construction's Jiuhe has redefined its business model by shifting from a traditional developer to a "city partner," focusing on human-centered urbanization [2][7] - The company has initiated strategic adjustments since early 2021, enhancing management capabilities and aligning organizational performance with operational goals [2] - Jiuhe's approach includes deep urban research and community planning to create products and services that prioritize human living quality and community vitality [2][3] Group 3: Innovative Projects - Jiuhe has developed a unique methodology that integrates community spaces and services with residential design, ensuring a holistic living experience [3] - The company has launched several benchmark projects, such as Beijing Jiuhefu and Shanghai Jiuhaicloud, which embody its core capabilities and commitment to sustainability [3] - The Jiuhe project in Shanghai, Jiu Shang Lang Chen, has become a model for zero-carbon community certification, showcasing innovative design and sustainable practices [6] Group 4: Urban Renewal Initiatives - Jiuhe's project "Future Fangzhou" in Guangzhou represents a significant exploration in urban renewal, focusing on collaborative development with local governments and communities [9][10] - The project emphasizes a systematic approach to urban repair, integrating funding, industry, and sustainable operations into a comprehensive renewal plan [12] - Jiuhe's commitment to a human-centered approach is evident in its efforts to engage local residents as stakeholders in the development process, enhancing community cohesion and identity [11][12]