讲好葡萄酒故事！张裕酒文化博物馆焕新升级，让历史“活”起来

Core Insights - The Yantai Zhangyu Wine Culture Museum has undergone a comprehensive upgrade during the "14th Five-Year Plan" period, successfully recognized as a "National First-Class Museum," the only one of its kind in China focusing on wine culture [1][2] Group 1: Cultural Empowerment - The museum aims to tell the story of Yantai wine by transforming its 133 years of history into tangible cultural products, such as the "China Wine Root-Seeking Journey" and international wine culture events [1] - The museum serves as both a preserver of history and a disseminator of culture, enhancing the connection between wine culture and the spirit of Yantai [1] Group 2: Technological Empowerment - The upgrade incorporates digital technology and innovative scenarios to enhance visitor experiences, featuring projects like a 72-meter "Hundred Years of Flowing Wine" art scroll and interactive 3D displays [1] - Over 20 experiential activities have been designed throughout the museum, allowing visitors to engage with the wine culture in unique ways [1] Group 3: Urban Space Activation - The opening of the Zhangyu 1892 Old Factory Park marks the first wine industrial heritage theme park in China, integrating historical preservation with cultural tourism [2] - The park connects with public spaces like the coastal square and Chaoyang Street, creating a free urban gathering space that supports Yantai's night economy through new initiatives [2] Group 4: Future Orientation - The renovated Zhangyu Wine Culture Museum combines historical depth, contemporary relevance, and future openness, establishing itself as a landmark in Yantai's international wine city [2]