“丽江古城区文旅喊话小红书”引热议，谁在“喊冤”？

Core Viewpoint - The Yunnan Lijiang Ancient District Cultural and Tourism Bureau has publicly called on Xiaohongshu to strengthen its information monitoring and management responsibilities in the wedding photography sector, citing the negative impact of false reviews on local businesses [1] Group 1: Issues Raised by Local Authorities - The Lijiang Cultural and Tourism Bureau claims that Xiaohongshu has failed to adequately fulfill its responsibilities in monitoring platform information, leading to consumers posting false reviews and demanding refunds without the businesses being at fault [1] - The Bureau has requested Xiaohongshu to take the matter seriously and enhance its regulatory measures regarding wedding photography information in Lijiang [1] Group 2: Responses from Xiaohongshu - Xiaohongshu's customer service stated that the platform has multiple channels for handling infringement reports, allowing businesses to submit complaints and evidence regarding disputed content [3] - If the content is found to be in violation of platform rules, Xiaohongshu will take timely action [3] Group 3: Industry Challenges - The wedding photography industry in Lijiang is facing significant challenges, including price wars, inconsistent service quality, and hidden consumption issues, which have led to operational difficulties for even leading companies [4] - The Lijiang Wedding Photography Industry Association has refused to continue negotiations with Xiaohongshu and is preparing for a collective public lawsuit against the platform [4] Group 4: Impact on Businesses - Local wedding photography businesses report that false reviews on Xiaohongshu have severely damaged their brand reputation and daily operations, with many companies feeling they are in a passive "beaten" state [5] - Specific cases illustrate that customers have demanded refunds after initially expressing satisfaction, leading to significant financial losses for businesses [5][6] Group 5: Consumer Behavior and Platform Issues - There are reports of consumers forming groups on Xiaohongshu and Douyin to share strategies for exploiting businesses, which has further complicated the situation for local companies [6] - The lack of a robust content verification mechanism on Xiaohongshu has resulted in a decline in order volume for businesses, with some reporting a drop from an average of 30 orders per day to none [6] Group 6: Community Reactions - Users on Xiaohongshu have expressed concerns that many reviews have become distorted, often reflecting the frustrations of consumers who failed to receive refunds rather than genuine experiences [9][11] - There is a call for Xiaohongshu to improve its content regulation mechanisms to prevent the spread of false information and protect both consumers and businesses [9][12] Group 7: Recommendations for Improvement - Experts suggest that Xiaohongshu should establish effective communication and handling mechanisms for collective complaints from the industry, while also enhancing the verification of content authenticity [13] - The industry is encouraged to self-regulate and develop standards to address ongoing issues such as low-price competition and service quality discrepancies [13]