丽江古城区文旅局喊话社交媒体平台“强化婚拍旅拍‘避雷帖’审核” 正当维权和恶意投诉该如何界定？

Core Viewpoint - The tourism and photography industry in Lijiang is facing challenges due to the rise of malicious "avoidance posts" on social media platforms like Xiaohongshu, which are harming the reputation and financial stability of local businesses [1][2][3] Group 1: Industry Concerns - The Lijiang Cultural and Tourism Bureau has requested Xiaohongshu to enhance its information auditing and monitoring responsibilities in the wedding photography sector [1] - Local wedding photography businesses report that some consumers, after expressing satisfaction during the service, later post negative reviews to demand refunds, which they consider malicious [2][3] - The industry association emphasizes that legitimate complaints are welcome, but they oppose exaggerated or fabricated negative reviews that damage business reputations [2][3] Group 2: Impact on Businesses - Each member of the local photography association experiences at least two to five refund requests monthly due to negative posts, which creates a fear among potential customers and affects business operations [3] - Businesses have faced challenges in removing false negative posts from Xiaohongshu, even after providing evidence of customer satisfaction during the service [4][5] - The financial impact of these malicious posts includes not only direct refund losses but also significant indirect losses due to damaged reputation [5] Group 3: Legal and Regulatory Perspectives - Experts highlight the difficulty in defining what constitutes a legitimate complaint versus a malicious one, emphasizing the need for clearer regulations and industry standards [7][8] - The legal framework protects genuine consumer experiences but may penalize false claims that harm business reputations, suggesting a need for better communication between platforms and local authorities [7][8] - Recommendations include establishing transparent business qualifications and complaint channels to enhance consumer protection and industry accountability [8][9]