华为鸿蒙智家:大家都卷低价,为什么它坚持收25%的服务费?
Jing Ji Guan Cha Wang·2025-12-25 11:21

Core Insights - The article highlights the growing trend of whole-home smart systems becoming a standard feature in home renovations in China, driven by homeowners' desire for convenience and automation [1][5] - However, the reality often leads to frustrations, with many users experiencing issues that undermine the promised ease of use, leading to a perception of smart systems as unreliable [2][5] - The article emphasizes the importance of a robust delivery and maintenance system for smart home installations, which many companies overlook in favor of cost-cutting measures [5][10] Industry Challenges - The complexity of whole-home smart installations is likened to a hidden engineering challenge, where improper installation can lead to significant issues, including safety hazards [6][8] - Many companies in the industry are engaged in price wars, reducing or eliminating service fees that are essential for maintaining quality, which can compromise the overall user experience [5][10] - The article cites a specific case where poor installation practices led to potential safety risks for homeowners, illustrating the consequences of inadequate oversight and quality control [9][10] Company Strategy - Huawei's HarmonyOS Smart Home adopts a rigorous standardization approach, breaking down the installation process into ten detailed steps to ensure quality and reliability [11][14] - The company maintains a 25% service fee to cover the costs associated with thorough site assessments, detailed design, and quality checks, which are often skipped by competitors [14][18] - Huawei has established a large service team and training facilities to ensure that its engineers are well-prepared and capable of delivering high-quality installations [21][22] Service Value Proposition - The article argues that the 25% service fee is not merely an installation cost but a long-term service contract that ensures ongoing support and system optimization for homeowners [32][33] - Huawei's approach includes proactive customer service, addressing issues promptly and customizing solutions to enhance user experience, which sets it apart from competitors [26][28] - The company positions itself as a provider of not just products but a comprehensive service that evolves with user needs, emphasizing the importance of service in the smart home market [30][33]