打造“神仙生活蓬莱湾”！蓬莱今年预计接待游客超1500万人次

Core Viewpoint - Yantai's Penglai District is focusing on tourism development during the 14th Five-Year Plan, aiming to enhance visitor numbers and revenue significantly by 2025, with expected tourist arrivals exceeding 15 million and total tourism revenue reaching 12 billion yuan [1]. Group 1: Tourism Development Initiatives - The local government has prioritized tourism, leading to accelerated growth, quality improvements, and market expansion in the Penglai area [1]. - The "Xianjing Penglai Scenic Area" project is being implemented, creating a comprehensive tourism framework that includes various attractions and services [1]. - New tourism packages, such as "Two Days and One Night" and "Three Days and Two Nights," have been introduced, integrating accommodation, dining, entertainment, cultural, and transportation services [1]. Group 2: Infrastructure and Attractions - The "Penglai Bay" project has been recognized as a typical experience for empowering urban development in the province [1]. - Key attractions like the Penglai Pavilion and new facilities such as the "Penglai Box" aesthetic museum have been enhanced to improve visitor experiences [1]. - The tourism bus service connects major attractions in "Penglai Bay," providing a new experience for tourists [1]. Group 3: Regional Tourism Integration - The "One Belt, Three Valleys, and Starry Sky" initiative aims to integrate mountain and sea tourism, expanding the coastal tourism belt and developing new attractions [2]. - The "Qiu Mountain Valley" has been recognized as a national rural tourism boutique route, promoting wine tourism and aiming to establish a provincial-level wine-themed resort [2]. - The "Ai Gui Mountain Valley" project focuses on leisure activities and accommodations, attracting weekend visitors from nearby cities [2]. Group 4: Product and Experience Enhancement - The district has launched initiatives to promote local cuisine, including food competitions and the "Xian Food Penglai" brand [3]. - A total of 108 boutique homestays have been established, supported by new policies for high-quality development in the homestay sector [3]. - Various cultural and night tourism events have been organized to enhance visitor engagement and satisfaction, including performances and local markets [3]. Group 5: Regulatory and Administrative Improvements - The "Thunder Action" initiative has been implemented to regulate market order during peak tourist seasons [3]. - Innovative administrative practices, such as the "Tourism Eye" smart inspection model, have been introduced to address tourism-related issues efficiently [3]. - The district has seen a continuous decline in tourism complaints due to these proactive measures [3].