保时捷北京一门店将关闭，还有更多网点要关？此前经营利润大减99%

Core Viewpoint - Porsche China is planning to close its Beijing Shijingshan center and reduce its sales network to around 80 locations by 2026, while refocusing on fuel vehicles amid increasing competition in the electric vehicle market and declining performance in China [2][5][9]. Channel Reduction - The Beijing Shijingshan Porsche center will close next year, with current discounts on the electric Taycan model reaching approximately 70% of its original price [3][16]. - Porsche is actively planning a new retail network blueprint in Beijing to enhance operational efficiency and customer experience, with a reduction in sales outlets from 150 to 120 by the end of this year and further to 80 by 2026 [5][18]. Refocusing on Fuel Vehicles - Porsche is shifting its product strategy to prioritize internal combustion engine vehicles, as the competitive landscape for electric vehicles has intensified, diluting the market advantage of the Taycan [6][19]. - The company aims to strengthen brand loyalty and customer engagement rather than merely returning to previous sales volumes, with plans to introduce new internal combustion engine models in the high-end SUV segment [21]. Performance Pressure - Porsche's global sales declined by 6% to 212,500 units in the first three quarters of 2025, with a significant drop of 26% in the Chinese market, where sales fell to 32,200 units [9][22]. - The operating profit for the same period plummeted by 99% to €4 million, with challenges in the Chinese market identified as a core issue [22]. Accelerating Localization - Porsche is accelerating its localization efforts, having established a research and development center in Shanghai to focus on solutions tailored for the Chinese market [10][23]. - The company faces challenges from local brands that have rapidly improved their product capabilities, necessitating a strategic shift to optimize its retail network and maintain profitability among core dealers [23][25].