Zheng Quan Ri Bao Wang·2025-12-25 11:44Core Insights - The latest quarterly "China Online Consumption Brand Index" (CBI) and the "Global Brand China Online Top 500" (CBI500) were released, indicating a continued rise in online consumer brand purchasing power [1][3] - The CBI for the third quarter of 2025 is reported at 62.65, reflecting a year-on-year increase of 0.92%, suggesting a growing preference for branded products among online consumers [3] Industry Performance - The CBI series indicates that industries such as women's clothing, 3C smart products, daily beauty, outdoor sports, pet supplies, men's clothing, and home furnishings have shown year-on-year growth in consumption quality [4] - The increase in consumption quality is attributed to Taobao's operational strategies, which have focused on supporting original clothing brands and improving the business environment for merchants [4] Brand Rankings - DJI entered the top ten for the first time, driven by strong performance in new product sales and brand search volume, particularly in the action camera and drone sectors [4] - Pop Mart ranked twelfth, marking a significant rise in brand influence due to its series of original IPs, despite fluctuations in the trendy toy industry [4] Consumer Trends - The CBI series aims to promote high-quality online consumption by encouraging competition based on quality and innovation rather than cost [5] - The shift towards quality competition is seen as essential for creating a positive market cycle that ultimately enhances the quality of life for consumers [5]