值得买科技战略布局电竞产业 以“兴趣-体验-消费”构建新场景、激发新动能

Group 1 - The core idea of the news is that Worth Buying Technology is accelerating the extension of its interest consumption model into new consumption scenarios such as esports, through events and offline experiences [1][2] - The ZEM (Worth Buying Technology Elite Challenge) is a global official points event for "Counter-Strike 2 (CS2)" co-created by Worth Buying Technology and XinSai Esports, marking a significant step in the company's strategy [1] - The event will feature the Worth Buying Technology Esports Carnival (ZEC) at the venue, which, along with ZEM, will form the Worth Buying Technology Esports Festival (ZEF), aiming to enhance user engagement and drive consumption through immersive experiences [1] Group 2 - The founder and chairman of Worth Buying Technology, Sui Guodong, expressed the intention to create a platform for Chinese teams to compete with world-class teams and provide an immersive offline viewing and communication space for esports enthusiasts [2] - The esports festival aims to stimulate demand and convert value in real scenarios, addressing the interest expression and consumption choices of the younger generation [2]