Core Viewpoint - The article highlights the cultural innovation practices of Henan TV during the "14th Five-Year Plan" period, showcasing its significant contributions to cultural transmission and tourism integration through various programs and events [1][3]. Group 1: Cultural Innovation and Programs - Henan TV initiated a cultural innovation journey with the "Tang Palace Night Banquet" in early 2021, which resonated nationally and globally, reviving public interest in traditional culture [3][5]. - The "Chinese Festival" series IP was systematically developed, featuring programs like "Luoshen Water Fu" and "Shaolin Kung Fu," which aimed to bring traditional cultural elements to life through modern aesthetics and technology [5][7]. - The creative trajectory of Henan TV during this period represents a multidimensional exploration of how to achieve the creative transformation and innovative development of traditional culture [7][9]. Group 2: Impact and Reach - The "Chinese Festival" series achieved over 220 billion views across the internet, creating a significant cultural impact and engagement [10]. - Henan TV's model of "IP + Scene + Ecology" effectively transformed online popularity into offline tourism and consumption growth, contributing to cultural and tourism development across 26 provinces and 65 cities in China [12][14]. - The series has also reached over 150 countries and regions globally, with more than 200 million views, showcasing Chinese culture on international platforms [14][16]. Group 3: Future Directions - Looking ahead to the "15th Five-Year Plan," Henan TV plans to deepen its IP development, expand dimensions, enhance integration, and strengthen international outreach, continuing to evolve its cultural offerings [16][17]. - The focus will include upgrading aesthetic and technological expressions in the "Chinese Festival" series and exploring the roots of Chinese civilization through documentaries [17].
河南卫视这5年,35场奇妙游的文化唤醒与奔赴
Xin Lang Cai Jing·2025-12-25 12:14