Jin Rong Jie·2025-12-25 12:32Core Viewpoint - The chairman of Great Wall Motors, Wei Jianjun, expressed that China does not have a true high-end automotive brand, regardless of sales figures, indicating that all brands, including Great Wall, fall under the same category of high-end products [1] Group 1: High-End Brand Strategy - Wei Jianjun emphasized that technology, laboratory capabilities, and even quality are not barriers to establishing a high-end brand. Instead, a high-end brand must possess a value proposition that resonates with consumers on a spiritual level [3] - He highlighted the complexity of operating an automotive brand, which requires a CEO to have comprehensive skills across research and development, production, supply, sales, and service [3] Group 2: Leadership Changes - The newly appointed CEO of Wei brand, Zhao Yongpo, responded to concerns about pressure, stating that he feels comfortable in his role due to the advanced technology available at Great Wall Motors. He has over 20 years of experience within the company, having risen from technical positions to management [6] - Zhao Yongpo has previously led technical upgrades for several key SUV models and is now overseeing a brand that has seen significant growth, with Wei brand's sales reaching 89,000 units in the first 11 months of the year, marking a 93% year-on-year increase [6]