50亿莆田金表大王,迎来业绩爆发
Xin Lang Cai Jing·2025-12-25 12:41

Core Viewpoint - Xipini has experienced a significant performance surge, with net profit exceeding 90 million RMB from January to November, marking an 83.67% increase compared to approximately 49 million RMB in the previous year, indicating a strong potential for annual profit growth [3][15]. Group 1: Financial Performance - For the first half of the year, Xipini reported revenue of 287.54 million RMB, a growth of approximately 27% year-on-year, with a gross profit margin increase of about 6 percentage points [6][18]. - The net profit for the same period reached 56.52 million RMB, reflecting an impressive growth rate of 108.8% [6][18]. - The company anticipates full-year revenue could reach 600 million RMB, with profits potentially exceeding 100 million RMB [19]. Group 2: Business Drivers - The growth is attributed to two main factors: steady increases in jewelry sales revenue and significant improvements in the gross profit margin of watch business [5][17]. - Xipini's revenue primarily comes from the sale of self-branded precious metal watches, with its core brand being "HIPINE" and a sub-brand "Golden Bear" [9][21]. Group 3: Market Position and Strategy - Xipini is a leading player in the domestic gold watch market, holding over 27% of the GMV share in the gold and gold-inlaid watch market for 2024 [11][24]. - The company targets middle-income consumers in second and third-tier cities with its products priced between 2,000 to 15,000 RMB, particularly focusing on simple designs that appeal to consumer preferences [11][24]. Group 4: Technological Innovation - The company has developed proprietary technologies, such as supermolecular hard gold technology, which enhances the hardness of gold while maintaining high purity [13][26]. - Xipini holds over 200 core patents, showcasing its commitment to innovation in product design and manufacturing processes [13][26]. Group 5: Market Valuation - As of December 24, Xipini's stock price reached 167.4 HKD, with a market capitalization of 9.8 billion HKD, representing a remarkable increase of approximately 4.6 times since its IPO at the end of September [27].