“苏超”出圈，小票根拉动大消费

Core Insights - The article highlights the significant impact of cultural and tourism activities on consumer spending in Jiangsu Province, particularly through the "Su Super League" and various concerts, which have collectively driven economic growth in 2025 [2][10][11]. Group 1: Su Super League Impact - During the "Su Super League" period from May to November 2025, Jiangsu's total cultural and tourism consumption exceeded 120 billion yuan, marking an 18.7% year-on-year increase, with UnionPay's cross-regional spending reaching 10.674 billion yuan, up 25.21% [10][11]. - The league attracted 2.433 million spectators across 85 matches, averaging nearly 28,600 attendees per match, with the final match setting a record attendance of 62,329 at the Nanjing Olympic Sports Center [12][13]. - The league's popularity surged within 20 days, surpassing the attention of the UEFA Champions League final, driven by local cultural elements and active promotion from regional tourism departments [13][14]. Group 2: Promotional Strategies - Jiangsu's local governments utilized creative marketing strategies, such as humorous social media posts and cultural exchanges, to generate buzz around the league, enhancing city recognition and attracting more visitors [14][15]. - Various tourism incentives were introduced, such as free admission to attractions for visitors from rival cities during match days, which significantly increased tourist numbers, with 10.7566 million visitors recorded during the league period, a 25.70% increase [15]. Group 3: Concerts and Music Festivals - The concert and music festival industry is projected to generate over 30 billion yuan in ticket sales in 2025, contributing to an estimated 200 billion yuan in related spending across transportation, accommodation, dining, and shopping [16][17]. - Nanjing emerged as a top tourist destination during the National Day holiday, receiving 20.097 million visitors and generating 27.94 billion yuan in revenue, with a notable increase of 30.2% and 34.8% compared to the previous year [17]. - A series of large-scale music events in Nanjing, including six major festivals and concerts during the holiday, attracted significant attendance, with many attendees traveling from outside the city [18].