Benzinga·2025-12-25 13:01Core Insights - The "Buy Now, Pay Later" (BNPL) services are becoming increasingly popular during the holiday shopping season, with spending expected to reach $20.2 billion, an 11% increase from the previous year [2] - Annual BNPL spending is projected to hit $116.7 billion by 2025, doubling from 2022 and increasing more than sevenfold compared to 2020 [3] - A survey indicates that half of holiday shoppers are likely to use BNPL services if available, highlighting its growing acceptance [4] Industry Trends - BNPL services are embedded in consumer culture, leading to higher average order values—91% for enterprises and 62% for small businesses [5] - Despite the growth, there are rising concerns about the financial strain on consumers, with 41% of users admitting to missing payments, up from 34% last year [6] - Financial experts warn that BNPL can create a false sense of affordability, leading consumers to make purchases beyond their means [7] Regulatory Environment - There is increasing regulatory scrutiny on BNPL services, with proposed legislation aimed at extending consumer protections similar to those for credit cards [10] - A multistate inquiry into major BNPL providers is underway, focusing on fees, disclosures, and consumer risks [11] - The regulatory landscape is inconsistent, with BNPL products being treated differently across states, leading to confusion and potential regulatory arbitrage [12] Market Performance - The year 2025 has been mixed for BNPL companies, with varying stock performances: PayPal down 30.54%, Block down 24.90%, Affirm up 25.69%, Klarna down 31.67%, Sezzle up 65.27%, and Zip up 7.32% [15]