财经聚焦丨新赛道！“二手经济”撑起万亿级大市场

Core Insights - The second-hand economy has emerged as a trillion-yuan market, driven by the circulation of used goods and new consumption patterns [1][4] - The Ministry of Commerce and other departments initiated pilot programs for second-hand goods circulation in 2024, with 10 cities and 28 enterprises participating [1][4] Market Growth - The second-hand goods market in China reached a transaction volume of 1.69 trillion yuan in 2024, marking a 28% year-on-year increase, with a six-year average compound growth rate of 12% [4][5] - Pilot cities are focusing on second-hand mobile phones, clothing, and furniture, adapting to local consumer needs [4][5] Consumer Trends - The demographic of consumers is broad, with both young and older individuals participating in the market, showing varied preferences for different product categories [8][10] - The market is witnessing a shift from mere practicality to a new consumption model that integrates green, personalized, and intelligent aspects [11] Innovations and New Business Models - The second-hand market is experiencing significant innovation, with new business models such as rental, auction, and after-sales buyback emerging [12][13] - Technologies like AI, big data, and cloud computing are being integrated into the second-hand goods circulation, enhancing transaction efficiency and consumer experience [12][13] Regulatory and Structural Developments - The Ministry of Commerce is working on establishing a robust policy framework and industry standards to support the growth of the second-hand economy [5][12] - Efforts are being made to create a transparent and trustworthy trading environment, addressing issues like online transaction irregularities and trust costs [12][13]