财经聚焦|新赛道!“二手经济”撑起万亿级大市场
Xin Lang Cai Jing·2025-12-25 13:17

Core Insights - The second-hand goods market in China has become a trillion-yuan industry, with the Ministry of Commerce launching pilot programs in 10 cities and 28 enterprises to promote second-hand goods circulation [1][3]. Group 1: Market Growth and Trends - The second-hand goods market in China reached a transaction volume of 1.69 trillion yuan in 2024, marking a 28% year-on-year increase and a compound annual growth rate of 12% over the past six years [3]. - Pilot cities are focusing on second-hand items such as mobile phones, clothing, and furniture, with initial positive outcomes observed [3]. - The Wuhan market for second-hand kitchen equipment is expected to exceed 100 million yuan in sales, while a new second-hand car market has become the largest in Central China [3]. Group 2: Consumer Behavior and Demographics - The consumer demographic for second-hand goods is diverse, with a notable increase in young consumers and even international visitors at markets [2][4]. - The average monthly consignment volume at a second-hand store in Nanjing has reached 5,000 items, with 70% sold within the same month [2]. - The age range of consumers spans from middle-aged individuals focusing on home goods to younger consumers interested in collectibles and digital products [7]. Group 3: Innovations and Future Directions - The second-hand market is experiencing innovative transformations, with new business models such as rental, auction, and after-sales buyback being developed [11]. - Technologies like AI, big data, and cloud computing are being integrated into the second-hand goods sector, with AI-driven transactions exceeding 10 billion yuan [11]. - The industry is moving towards a more regulated and quality-focused phase, supported by government policies and standards [10][11].