国漫电影《落凡尘》12月26日登陆越南院线

Core Viewpoint - The animated film "Falling into Dust" (Vietnamese version) will be released in Vietnam on December 26, showcasing a strong cultural connection that facilitates its acceptance in the Southeast Asian market [1]. Group 1: Film Details - "Falling into Dust" is the first work in the Eastern Legend series by Yongsheng Animation, based on the folk tale "Cowherd and Weaver Girl," telling the story of their descendants, Jin Feng and Yu Lu, who recover the 28 constellations to protect humanity [1]. - The film will be screened on over 300 screens across Vietnam, indicating a significant distribution effort [1]. Group 2: Market Strategy - Industry insiders highlight that cultural similarities are a core advantage for Chinese films entering Southeast Asia, with the Vietnamese audience being familiar with the "Cowherd and Weaver Girl" story, which lowers the understanding barrier [1]. - Yongsheng Animation's strategy emphasizes "localization" and focuses on "shared human emotions," including producing a Vietnamese dubbed version and collaborating with local partners for translation, dubbing, and promotion [1]. Group 3: Production Quality - The film has undergone five years of development and features over 2,000 special effects shots, aligning with international production standards to attract young audiences in Vietnam [1]. - Local distributors note that the high-quality audiovisual experience is a key selling point in a market where audience expectations are rising [1]. Group 4: International Reach - "Falling into Dust" has already been released in over 40 countries and regions, including Russia, Singapore, Australia, and Thailand, indicating a broad international appeal [1].