Core Insights - The Zaozhuang City Shizhong District is leveraging its national poultry genetic resources, specifically the Sunzhi chicken industry, to create a win-win model for ecological and economic benefits in rural revitalization [1][2] Group 1: Industry Development - The Sunzhi chicken project has a total investment of 500 million yuan and includes four main components: breeding farms, breeding bases, ecological farming demonstration parks, and deep processing centers, forming a complete closed loop from breeding to sales [2] - The project has revitalized over 20,000 acres of low-efficiency forest land, achieving an annual output of 3 million free-range Sunzhi chickens and 3 million functional eggs through an ecological farming model [2] - The project has developed ready-to-eat dishes and specialty marinated products to meet the demand of 34,600 spicy chicken restaurants, enhancing its market presence [2] Group 2: Economic Impact - The "state-owned enterprise + base + village collective + farmers" profit-sharing mechanism has benefited more villagers, providing stable rental income through land transfer and reducing farming risks with unified seed supply and technical training [2] - Villagers have reported an average income increase of over 5,000 yuan per year by participating in the Sunzhi chicken farming, highlighting the economic upliftment associated with the project [2] - The project has led to seven village collectives achieving annual incomes exceeding 500,000 yuan, improving local infrastructure and increasing forest coverage [2] Group 3: Strategic Initiatives - The Zhonghui Group has established a task force to integrate policies, funding, and technical resources to make the Sunzhi chicken industry a strong engine for rural revitalization [3] - The company has attracted nearly 100 million yuan in social capital through a self-financing and financing model, alongside seeking policy support to create a diversified investment structure [3] - The Zaozhuang City Shizhong District aims to strengthen its quality seed foundation and enhance its specialty industry to accelerate agricultural modernization and achieve common prosperity [3]
山东枣庄:“孙枝鸡”产业铺就乡村振兴路
Qi Lu Wan Bao·2025-12-25 13:41